Privacy Policy

At Trendy Items, your privacy is our priority. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the General Data Protection Regulation (GDPR), Google Merchant Center requirements, and applicable privacy laws. By using our website, you agree to the practices outlined below.

1. Information We Collect

We collect personal and usage information when you interact with our website:

• Personal Information: Your name, email address, shipping and billing address, phone number, and payment details when you place an order.
• Technical & Usage Data: IP address, browser type, device identifiers, referral URL, pages visited, session duration, and click activity.
• Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools (e.g. Google Analytics) to personalize your experience and optimize performance. You can control cookie settings in your browser or via our cookie banner.

2. Legal Basis for Processing

We process your data only when we have a lawful basis to do so. This includes:

• To perform a contract (e.g. to fulfill your purchase)
• With your consent (e.g. for marketing communications)
• To comply with legal obligations
• For legitimate business interests (e.g. fraud prevention, website analytics)

3. How We Use Your Information

• To process and ship your orders
• To provide order updates and customer service
• To send promotional emails (only with your consent)
• To improve our site’s performance and user experience
• To detect and prevent fraud and unauthorized activity

4. Sharing Your Information

We do not sell your personal data. We may share your data with:

• Service providers: Payment gateways, shipping companies, customer support tools, and email platforms
• Analytics & marketing tools: Google, Meta (Facebook), and other platforms (only if you’ve consented to marketing)
• Regulatory bodies: When required by law or in response to legal requests

5. International Data Transfers

Some of our partners and service providers may be located outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

6. Data Retention

We retain your personal information only as long as necessary for the purposes stated in this policy, including to fulfill legal, accounting, or reporting obligations. If you request deletion, we will remove your personal data unless we are legally required to retain it.

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Access – Request a copy of your data
• Rectification – Request corrections to inaccurate data
• Erasure – Request deletion of your data (the “right to be forgotten”)
• Restriction – Request limitations on how your data is used
• Objection – Object to data processing for direct marketing or based on legitimate interests
• Portability – Receive your data in a portable format
• Withdraw Consent – Opt out of marketing or other services where consent is required

You may exercise your rights by emailing us at support@trendy-items.shop.

8. Cookies

We use cookies to enhance site functionality, analyze usage, and deliver targeted ads. By continuing to use our site, you consent to our use of cookies. You can manage cookie preferences via your browser or our website cookie settings popup. For more details, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, secure payment processing, and restricted access controls. However, no online transmission is 100% secure. We cannot guarantee absolute security, but we continuously monitor and improve our protections.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before sharing personal information with them.

11. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect or store personal data from children. If you believe a child has provided us with personal information, please contact us to request deletion.

12. Changes to This Privacy Policy

We reserve the right to update this policy at any time. Changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Email: support@trendy-items.shop
Live Chat: Available during business hours
Data Protection Contact: Data Protection Officer, Trendy Items

Effective Date: May 3, 2023
Last Updated: June 30, 2025